Lillian Frank AM MBE Millinery Award

There is no other occasion where hat-wearing plays such an important role than the races - it's the Milliners time to shine. The Lillian Frank AM MBE Millinery Award is the ultimate accolade for Australia’s finest headwear designers.

The winner of the prestigious Lillian Frank AM MBE Millinery Award will take home $5,000 in cash, in a prize pool totalling more than $37,000. They will also be featured in an editorial profile in Vogue Australia, an incredible opportunity for any designer.

Submissions for the Lillian Frank AM MBE Millinery Award have now closed.

COMPETITION DAILY SCHEDULES

Registrations Open

11:15am

Photo Opportunity

11:45am

Registrations close

12:15pm

Promenades

12:25pm

Best Dressed Preliminary Final

1:05pm

Best Dressed Daily Final

1:45pm

Emerging Designer Awards presented by Vogue Australia

2:10pm

Best Suited Preliminary

3:00pm

Best Suited Daily Final

3:30pm

Media Call

3:40pm

Registrations Open

9:30am

Photo Opportunity

10:00am

Registrations close

10:25am

Promenades

10:30am

Best Dressed Preliminary Final

11:15am

Best Dressed Daily Final

12:00pm

Lillian Frank AM MBE Millinery Award

12:30pm

Best Suited Preliminary

1:20pm

Best Suited Daily Final

1:50pm

Media Call

2:00pm

 

Registrations Open

11:00am

Photo Opportunity

11:30am

Registrations close

12:00pm

Promenades

12:05pm

Best Dressed Preliminary Final

12:50pm

Best Dressed Daily Final

1:30pm

Best Suited Preliminary Final

1:55pm

Best Suited Daily Final

2:25pm

Grand Final - Best Dressed

2:55pm

Media Opportunity

3:10pm

Grand Final - Best Suited

3:25pm

Media Call

3:40pm

 

Prizing

All finalists invited to present on course receive two Members Guest Passes to attend Lexus Melbourne Cup Day to view or present the Lillian Frank AM MBE Millinery Award, valued at $790 each finalist.

  • A page editorial profile in Vogue Australia, valued over $20,000
  • $5,000 cash
  • TCL TV & Appliance Package, valued at $4,000
  • Media coverage by VRC, Inside Headquarters Magazine, valued at $2,850
  • Sofitel Melbourne On Collins Package, valued at $4,000
  • Voucher, valued at $1,000
  • A year’s supply of Schweppes, valued at $500
  • A gift from Penfolds, valued at $300

Total First Place Prize valued at $37,650

  • TCL Package, valued at $4,000
  • Sofitel Melbourne On Collins Package, valued at $3,500
  • Voucher, valued at $1,000
  • A year’s supply of Schweppes, valued at $500
  • A gift from Penfolds, valued at $300

Total Second Place valued at $8,300

  • Sofitel Melbourne On Collins Package, valued at $3,500
  • TCL TV & Appliance Package, valued at $1,500
  • Voucher, valued at $1,000
  • A year's supply of Schweppes, valued at $500
  • A gift from Penfolds, valued at $300

Third Place Prize Valued at $6,800

View the Lillian Frank AM MBE Millinery Award Terms & Conditions here.

Past inspiration

We have selected some awesome submissions from last year's Award to give you an idea of what stands out!

2023 Lillian Frank AM MBE Millinery Award Winner

Cynthia Bryson Jones

Millinery Award: Submission Guide