Lillian Frank AM MBE Millinery Award
There is no other occasion where hat-wearing plays such an important role than the races - it's the Milliners time to shine. The Lillian Frank AM MBE Millinery Award is the ultimate accolade for Australia’s finest headwear designers.
The winner of the prestigious Lillian Frank AM MBE Millinery Award will take home $5,000 in cash, in a prize pool totalling more than $37,000. They will also be featured in an editorial profile in Vogue Australia, an incredible opportunity for any designer.
Submissions for the Lillian Frank AM MBE Millinery Award have now closed.
COMPETITION DAILY SCHEDULES
Registrations Open |
11:15am |
Photo Opportunity |
11:45am |
Registrations close |
12:15pm |
Promenades |
12:25pm |
Best Dressed Preliminary Final |
1:05pm |
Best Dressed Daily Final |
1:45pm |
Emerging Designer Awards presented by Vogue Australia |
2:10pm |
Best Suited Preliminary |
3:00pm |
Best Suited Daily Final |
3:30pm |
Media Call |
3:40pm |
Registrations Open |
9:30am |
Photo Opportunity |
10:00am |
Registrations close |
10:25am |
Promenades |
10:30am |
Best Dressed Preliminary Final |
11:15am |
Best Dressed Daily Final |
12:00pm |
Lillian Frank AM MBE Millinery Award |
12:30pm |
Best Suited Preliminary |
1:20pm |
Best Suited Daily Final |
1:50pm |
Media Call |
2:00pm |
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Registrations Open |
11:00am |
Photo Opportunity |
11:30am |
Registrations close |
12:00pm |
Promenades |
12:05pm |
Best Dressed Preliminary Final |
12:50pm |
Best Dressed Daily Final |
1:30pm |
Best Suited Preliminary Final |
1:55pm |
Best Suited Daily Final |
2:25pm |
Grand Final - Best Dressed |
2:55pm |
Media Opportunity |
3:10pm |
Grand Final - Best Suited |
3:25pm |
Media Call |
3:40pm |
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Prizing
All finalists invited to present on course receive two Members Guest Passes to attend Lexus Melbourne Cup Day to view or present the Lillian Frank AM MBE Millinery Award, valued at $790 each finalist.
- A page editorial profile in Vogue Australia, valued over $20,000
- $5,000 cash
- TCL TV & Appliance Package, valued at $4,000
- Media coverage by VRC, Inside Headquarters Magazine, valued at $2,850
- Sofitel Melbourne On Collins Package, valued at $4,000
- Voucher, valued at $1,000
- A year’s supply of Schweppes, valued at $500
- A gift from Penfolds, valued at $300
Total First Place Prize valued at $37,650
- TCL Package, valued at $4,000
- Sofitel Melbourne On Collins Package, valued at $3,500
- Voucher, valued at $1,000
- A year’s supply of Schweppes, valued at $500
- A gift from Penfolds, valued at $300
Total Second Place valued at $8,300
- Sofitel Melbourne On Collins Package, valued at $3,500
- TCL TV & Appliance Package, valued at $1,500
- Voucher, valued at $1,000
- A year's supply of Schweppes, valued at $500
- A gift from Penfolds, valued at $300
Third Place Prize Valued at $6,800
View the Lillian Frank AM MBE Millinery Award Terms & Conditions here.
Past inspiration
We have selected some awesome submissions from last year's Award to give you an idea of what stands out!
Browse all submissions from last year.